PDF Download Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives., by Mike Moore
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Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives., by Mike Moore
PDF Download Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives., by Mike Moore
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Review
"This book is an excellent playbook for all marketers - from the most advanced channel practitioners to those just getting started with indirect sales. With a great blend of strategy and tactics, this is a channel marketing MBA all in one place!"Jay McBainPrincipal Analyst, Global ChannelsForrester Research"To build successful channel programs, you need everyone to be on the same page. Marketing Multiplied gives teams a common language and framework that is practical and relevant in today's world of digital marketing. This is a must-read book for my team."Meaghan SullivanVice President, Global Channel MarketingSAP"Even experienced marketers need fresh ideas and inspiration and Marketing Multiplied delivers. I found myself nodding along in many sections and taking down notes in others. Peter and Mike have done a fantastic job pulling together a resource for all experience levels."Guy AramaVice President, Global Channel MarketingConcur"Many of us learn by doing. Peter and Mike's book takes us through the theory and quickly gets to practical applications and models for us to use. This book is a great handbook for the new or experienced channel marketer. I highly recommend it for anyone interested in increasing their channel marketing acumen and experience."Theresa CaragolFounder and CEOAchieve Unite
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From the Inside Flap
There are more than a million people on LinkedIn with channel marketing job titles and tens of thousands of channel marketing job openings. There were zero books about channel marketing, until now. Marketing Multiplied is your comprehensive guide to indirect channel marketing. Building on more than forty years of combined experience, Mike Moore and Peter Thomas explore topics such as how best to engage channel partners, how to create programs that generate outcomes, how to develop the right mix of content, recruiting and hiring talented people, and how to provide meaningful incentives to your channel partners that motivate them to deliver results. Traditional channel marketing tactics are woefully behind the times. In Marketing Multiplied, you learn how to orient your channel marketing efforts around a modern marketing methodology that aligns with the way buyers want to buy.  Blending practical frameworks with real-world examples, Moore and Thomas break the conventional "random acts of marketing" approach, reducing the channel to its piece parts, and reshaping it into a holistic strategy that helps channel marketers gain the support they need from their executives and team.  Whether you're new to the field, or a seasoned executive looking for fresh ideas, Marketing Multiplied uncovers the channel marketing concepts and tactics that will kick your channel into high growth.
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Product details
Hardcover: 172 pages
Publisher: FRANKLIN KENNEDY PRESS (February 24, 2018)
Language: English
ISBN-10: 0999774808
ISBN-13: 978-0999774809
Product Dimensions:
5.5 x 0.6 x 8.5 inches
Shipping Weight: 10.4 ounces (View shipping rates and policies)
Average Customer Review:
5.0 out of 5 stars
8 customer reviews
Amazon Best Sellers Rank:
#1,475,536 in Books (See Top 100 in Books)
Do you work for a company that markets and sells products and services indirectly through distributors or partners?That type of marketing, most often known as “channel marketing†is also sometimes referred to as “local marketing†or “partner marketing,†“affiliate marketing†or “alliance marketing.†And when it is done correctly, it can multiply your sales exponentially. Do it wrong and you'll hemorrhage your marketing budget.Regardless of what it’s called, there are a lot of people doing it. There are almost 2 million people on LinkedIn with “channel marketing†job titles.And while there’s a lot of people doing it, until now, there hasn’t been a book that offered solid, real-world ideas that could benefit a channel marketer whether they were new to their role or had been in it for some time.Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book Marketing Multiplied: A Real-world Guide To Channel Marketing For Beginners, Practitioners, And Executives by Peter Thomas and Mike Moore.The book offers a framework for organizing your channel marketing efforts by aligning it with the modern buyer’s journey. It then divides your channel marketing into four sections: 1) marketing to the partner, 2) marketing with the partner, 3) marketing through the partner, and 4) marketing for the partner.“Marketing Multiplied†also includes lots of practical tools and resources that you can apply to your channel marketing efforts today and refer to when you get stuck. And in a nod to the proverb that “forewarned is forearmed,†the book includes an entire chapter that highlights the biggest problems and pitfalls of channel marketing and how to troubleshoot them (often before they happen).
I've had the distinct pleasure of seeing marketing at big and small organizations from the perspective of strategy, execution, analysis, and engineering. Different companies and teams are filled with people with vastly different opinions on the why, what, and how of marketing. It makes it tough to reach consensus across stake holders and a long, trial-by-fire experience for new staff.I've wished for a long time that there was a book that actually explained channel marketing A to Z in a way that makes sense. Marketing Multiplied does exactly that, and it does it exceedingly well. It explains channel marketing as if the author is sitting next to you and making sure you understand every piece of it - beginning to end. If you're in a senior marketing position, read this book to get insights on how to do things better. If you're new to the field, read this book to gain years of education. I'm making this book standard reading for everyone I hire.
This is a great read if you're in the channel marketing space, regardless of your role. Great insights and lots of practical advice for a successful channel marketing program. Easy to read, didn't get too technical.
This is a great refresher book if you've been in Channel Marketing for years and one to give to those who are new to Channel Marketing. I've been in Channel Marketing for years but I still learned some new tips and tricks. Definitely worth the read!
I've sat through countless seminars, and read volumes about channel marketing, and now I'm sad: I wasted quite a bit of time piecing together fragments of knowledge that Mike and Peter have not only consolidated and captured within this book but augmented in a framework that is instantly relate-able, accessible, and actionable. This is not just a book for channel marketers, but for anyone involved in the channel. Of course, channel leaders will find tremendous insight into execution strategy and philosophical approach, but even partners who consume channel services will be able to understand what they should be asking for - no, demanding! - from their providers. Love it!! I can't wait to get back into it and start realigning my channel strategy to this framework.
This book is tremendous for any person looking to drive revenue and grow a company through channel partners. Peter Thomas and Mike Moore nail it with real world application to complex problems related to engaging partners, partner marketing, enabling partners with tools to be successful, the new world buyers mentality, and more. I strongly recommend this book to leaders of channel programs, channel marketers, CEOs, CMOs, beginners and seasoned vets in channel sales, and more. Loaded with gems to make you and your business more successful.
Peter Thomas and Mike Moore are two of the preeminent savants in the channel marketing field. This book perfectly captures the pragmatic "how-to" steps of a highly successful channel marketing program. But they don't stop there. Peter and Mike define the most up-to-date structure of a highly successful channel partnering strategy that starts with a deep understanding of your partner's needs. Any channel executive looking to sharpen their channel demand generation program has to carefully study this must-read plan for success. Well done gentlemen!
I'm an engineer at a company that does a lot of channel marketing, but I had no idea what it was. This book was a good introduction. Clear and easy to read. Definitely worth the time to get a better understanding of how my work contributes to my business's success.
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