Free PDF Franchise Management For Dummies
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Franchise Management For Dummies
Free PDF Franchise Management For Dummies
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From the Back Cover
Pick the perfect franchise opportunity for you Become a commercial or social franchisor Must-have training and legal information online Buy, own, and operate a franchise If you want to be your own boss and stand on the shoulders of franchise giants, this accessible guide makes it easier than ever before. For franchisees, it takes you from the first steps of prospecting for a franchise to getting it up and running successfully. For prospective commercial and social franchisors, it explains how to determine if a business is franchisable and discusses how to properly design and develop a franchise system that you can grow and support. inside… Evaluate franchise opportunities Become a successful franchisor Join the growing social franchise sector Build your brand Grasp important legal issues Plan for future expansion Keep the cash flowing
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About the Author
Michael H. Seid is the founder and Managing Director of MSA Worldwide, the leading strategic and tactical advisory firm in franchising. Joyce Mazero is a partner and Co-Chair of Gardere's Global Supply Network Industry Practice, internationally recognized and trusted legal advisors dedicated to excellence in franchising. Find handy resources—including sample forms, checklists, and straightforward advice at www.dummies.com/go/franchisemanagementfd
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Product details
Series: For Dummies
Paperback: 432 pages
Publisher: For Dummies; 1 edition (April 24, 2017)
Language: English
ISBN-10: 1119337283
ISBN-13: 978-1119337287
Product Dimensions:
7.3 x 1 x 9.2 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review:
4.4 out of 5 stars
5 customer reviews
Amazon Best Sellers Rank:
#127,855 in Books (See Top 100 in Books)
Michael H. Seid and Joyce Mazero's "Franchise Management For Dummies" isn't for dummies. It is a realistic and detailed in its information that goes into franchise management. It is a compliment when I say that after reading it, I had a new appreciation for franchisees. The authors go over everything on gauging if franchising is a good fit for a person to implementing a franchise and managing/maintaining to associations and etc.The authors clearly present the pros and cons. It can be rewarding work but it is also a lot of work too. There is also a beginning and an end with franchising. The 'end' part is often glossed over but this book takes time to go over if that end comes to pass.Over all, this is a clear-eyed look at franchising and franchise management for the potential franchisee. It is definitely worth a look for those interested.
Franchising can be a wonderful opportunity but like all good things comes with risk. This book provides a fundamental understanding of the process and guides the reader through the ins and outs. Nicely organized, it is written in an accessible, conversational manner. In addition to addressing traditional franchise it also deal with social and business format franchising. Coverage is broad and readers should be able to gauge whether this form of business is a good fit for them. Those with experience may be interested in exploring some of the ideas for growth, expansion and termination. Overall a good basic book on franchise operation and management.
To be honest, after reading this, it made me realize that a franchise would NOT be a good fit for us.That alone is more than worth the price of this book.If you are at the point where it's just a vague idea, up until the point where you're looking at specific opportunities to invest in, and all the way to managing your team after your investment, this book will serve you well.Not only does it have a lot of good basic information, but it also is full of tips and advice.It's written in the popular dummies format. As with most dummies books, it's easy to read and easy to understand.
This is an excellent book on franchising. It provides the reader with the critical information that they need in order to conduct a thorough and judicious analysis of a franchise opportunity. It is also upfront about the potential pitfalls of franchising (which there are many). A lot of franchising books will make you think that it is a sure thing; it's not! I teach franchising at the undergraduate and graduate levels at a major American university and I am using this book as the text for my class.
I read this book cover to cover. This is the best overview of franchising I have seen. As an attorney practicing in this area, I found that the book offered a good balance of historical, business and legal information. The discussions are easy to understand without sacrificing nuance. I recommend this book to anyone involved in the franchise industry.
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